How we quadrupled revenue by uniting sales and marketing

It’s time to scrap the dysfunctional, binary approach of “sales and marketing,” and look for a new system that harnesses the strengths of both groups to drive a company’s revenue. In order to do that, we must move past traditional sales cycles (and the supporting role marketing plays) and start attacking the entire revenue process with something called revenue performance management (RPM).

Death of a sales cycle

Most companies are very familiar with the concept … Continue Reading