Revlayer introduces controversial new video ad format
Revlayer is a New York company that just launched a controversial new video advertising technology that publishers will love, but video creators might hate.
It lets a publisher like VentureBeat slap an ad straight onto the top of a video, which readers will see before they even press play to see the video. See example below (RSS readers won’t be able to see the example, so you’ll have to click through, or see another version here).
So… Continue Reading