This dashboard will tell app marketers how much revenue their apps are making from 20 sources. And it will tell mobile advertisers how their ad campaigns are performing across 10 to 15 networks.
Mobile advertising continues to be up and to the right as 33 percent of clicks on Google ads are now from smartphones or tablets, impressions are up 37.1 percent, clicks are up 16.2 percent, and advertiser spend is up 23.1 percent.
Performance marketing company Nanigans released a study today showcasing that Facebook advertising is alive and well, with retailers seeing a 375 percent explosion in click-through rates from Q3 2012 to Q3 2013 — and healthy 152 percent return on investment.
You saw an ad on your laptop at work. Decided to do a quick Google search on the product on your phone at lunch. Then bought it on your iPad at home after dinner. How’s a savvy online advertiser to know when his or her ads work?
This year Google made one of the biggest changes to the engine that drives its cash flow, ever. And that change was supposed to drive increased revenue and higher costs per click.
I guess someone forgot to tell Google.
Guest Post If content marketing has replaced direct contact, how can companies engage with prospects? Put another way, what do 100 likes of an infographic on Facebook, 1,000 views of a video on YouTube or 10,000 downloads of a presentation actually translate to?
“Larry Ellison has done a lot of hand-waving about the cloud,” CEO Dave Kellogg told me this morning. “But I haven’t seen any traction for Oracle moving any existing products into the cloud. They’re trying, but their customers are getting there faster than Oracle is.”
Guest Post Cheryl Morris is the director of marketing for Nanigans. In less than a year, Facebook became the market leader in mobile display ads – outpacing giants like Google and Apple to control approximately a quarter of all mobile display revenues. What represented zero percent of Facebook’s ad revenues a year ago is on track to be a billion-dollar market this year in the United States alone.
Editor’s Pick Google’s enhanced ad campaigns are certainly enhancing one thing: Google revenue. After seven straight quarters of decreasing prices for clicks, Google ad prices rose 6 percent over the last three months — and are expected to jump another 5-10 percent in the next quarter.
Guest Post Want to improve your marketing and drop your costs? Teach your employees to treat their customers one level above crap.
Customer service is going social. Unfortunately, it’s traveling on the slow boat to customer satisfaction.
Social analytics startup The Echo System has launched a new tool to help businesses measure and understand the impact of their social media campaigns.
The Echo System, a company that helps brands measure the impact of their social-network initiatives, released its Echo Rank results for June today. The results show that online retailers with solid “social” customer engagement strategies vastly outperform laggards.
Retailers typically measure online ads with online results: cost per click, cost per action, cost per sale. But Helsinki-based shopping analytics firm RapidBlue recently tested the effects of online ads on offline sales. And, surprisingly, it found a strong correlation: double-digit increases in both the number of shoppers and the amount of time they spent in store when stores ran Google AdWords campaigns.
You don’t have to be a dedicated student of current events to know that businesses are scrutinizing expenses more than ever. In an environment where staff cuts are commonplace and budgets are shrinking, marketing has quickly become one of the favorite targets for cost cutters.