Rovio is turning on its marketing engine to make the next Angry Birds game a winner.
The Finnish publisher has become one of the most successful mobile game companies in the world. But its chief, Ilkka Paananen, isn’t satisfied with success. He wants to make history.
Rovio is building an entertainment empire and trying to become more than a one-brand company.
If you follow VentureBeat but don’t regularly check our GamesBeat site, here’s a list of the best video game stories we ran over the last seven days that you may have missed.
Guest Post Rovio’s success with Angry Birds, the fastest growing game in history, is a great example of how app developers are applying some ‘traditional’ marketing lessons to drive more revenue.
Bad Piggies is far more difficult than Angry Birds … but is it too hard for the casual gamer?