software-cmo-developers

Software CMOs, meet your toughest customer: developers

Tech-savvy businesses have known for years that they must market to those who influence a brand’s customer experience the most — application developers.

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Is sales automation the missing piece to turbocharging revenues?

Talk to any sales rep in the tech world and you’ll hear about the gap. It’s the gap between marketing and CRM.While maybe not as big as the Grand Canyon, that gap is big enough to hold the mile-high frustrations of countless sales representatives who’d love to spend more time selling and less time in task management.

iPhone 5C

Apple had ‘record performance’ in October (analyst)

Apple saw record sales performance this past month on the strength of the new iPhone 5S, the iPad Air, and new Macs, an analysis of the company’s Taiwanese suppliers suggests. Taiwan-based manufacturers build most of Apple’s iProduct, either on the island nation itself, or in factories in mainland China.