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Software CMOs, meet your toughest customer: developers

Tech-savvy businesses have known for years that they must market to those who influence a brand’s customer experience the most — application developers.

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Is sales automation the missing piece to turbocharging revenues?

Talk to any sales rep in the tech world and you’ll hear about the gap. It’s the gap between marketing and CRM.While maybe not as big as the Grand Canyon, that gap is big enough to hold the mile-high frustrations of countless sales representatives who’d love to spend more time selling and less time in task management.

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Apple had ‘record performance’ in October (analyst)

Apple saw record sales performance this past month on the strength of the new iPhone 5S, the iPad Air, and new Macs, an analysis of the company’s Taiwanese suppliers suggests. Taiwan-based manufacturers build most of Apple’s iProduct, either on the island nation itself, or in factories in mainland China.

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How to turn content marketing into content ROI

If content marketing has replaced direct contact, how can companies engage with prospects? Put another way, what do 100 likes of an infographic on Facebook, 1,000 views of a video on YouTube or 10,000 downloads of a presentation actually translate to?