Neil Patel’s 10 tips on using metrics to make money

Neil Patel didn’t start web analytics company KISSmetrics because he loved the product, or the idea, or the customers. Very simply, he wanted to make money, as he told the crowd here at GROW 2012 yesterday. After revealing his motivation, Patel proceeded to reveal the methods behind his madness — the metrics he measures that have driven KISSmetrics to 100 percent year-over-year growth.

Online ads equal offline sales, says shopper analytics firm RapidBlue

Retailers typically measure online ads with online results: cost per click, cost per action, cost per sale. But Helsinki-based shopping analytics firm RapidBlue recently tested the effects of online ads on offline sales. And, surprisingly, it found a strong correlation: double-digit increases in both the number of shoppers and the amount of time they spent in store when stores ran Google AdWords campaigns.

Kinect’s first year Japanese sales are disappointingly low

Despite being the fastest selling consumer electronic device of all time , Microsoft’s Kinect gaming device has struggled to make an impact on the Japanese market during its first year on sale. Japanese sales to date have totaled only 114,000 units, according to figures reported by Andriasang. This represents less than a 10 per cent uptake on the device amongst the Japanese Xbox 360 user base.