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5 ground rules for B2B startup success

Investing time, capital, and resources to align the ideal go-to-market B2B strategy can easily burn out the most ambitious and experienced. Here’s how to survive.

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Neil Patel’s 10 tips on using metrics to make money

Neil Patel didn’t start web analytics company KISSmetrics because he loved the product, or the idea, or the customers. Very simply, he wanted to make money, as he told the crowd here at GROW 2012 yesterday. After revealing his motivation, Patel proceeded to reveal the methods behind his madness — the metrics he measures that have driven KISSmetrics to 100 percent year-over-year growth.

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Online ads equal offline sales, says shopper analytics firm RapidBlue

Retailers typically measure online ads with online results: cost per click, cost per action, cost per sale. But Helsinki-based shopping analytics firm RapidBlue recently tested the effects of online ads on offline sales. And, surprisingly, it found a strong correlation: double-digit increases in both the number of shoppers and the amount of time they spent in store when stores ran Google AdWords campaigns.

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Five ways to build prospect trust in one meeting

It’s happened to everyone who sells for a living. You meet with a prospective client to show them the goods. Then you meet with them again. And again. But they still won’t pull the trigger on the sale…

Diablo III sets launch-day record

Despite a rough launch, Diablo III sold more than 3.5 million copies in the first 24 hours of its release, making it the fastest-selling PC game of all time, according to publisher Blizzard Entertainment.

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10 tips for hosting killer online sales demos

You’ve got exactly what a prospective client needs to grow their business: the right service, the right software, or the right product. But how are you going to…

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Apple’s staggering Q1 earnings by the numbers

Apple investors jumped for joy at the company’s first quarter earnings report today, with results that beat high Wall Street expectations. The company earned a record net profit of $13.06 billion on revenue of $46.33 billion and sold a record 37 million iPhone units.