2015-marketing-automation

2015: the year marketing automation finally catches on

I am often amazed that a client and I are both living in the same year. No, they didn’t pull up to the meeting in a DeLorean — it’s the way they utilize their marketing technologies.

Salesforce.com chief executive Marc Benioff, right, with San Francisco Mayor Ed Lee and U.S. House Minority Leader Nancy Pelosi at Salesforce's 2014 Dreamforce conference in San Francisco on Oct. 13.

The 5 kinds of customer success

I hope you didn’t miss the Salesforce.com Dreamforce keynote this week in San Francisco.

The Dreamforce '14 exhibition floor in San Francisco on Oct. 13.

Salesforce’s Wave has hit the analytics market. Now the real fun starts

At Salesforce.com’s Dreamforce conference in San Francisco on Monday, Marc Benioff unveiled his company’s much anticipated Wave Analytics Cloud product. Marketed as “analytics for everyone” with a focus on mobility and slick visualizations inspired by video games, Wave aims to bring more analytics to decision makers more quickly.