in-app-message-MMA

How 1 in-app message made $100,000

John Koetsier’s deep-dive into the mobile marketing automation market reveals how the technology can make you more money, even if you’re a small fish in a big pond.

2015-marketing-automation

2015: the year marketing automation finally catches on

I am often amazed that a client and I are both living in the same year. No, they didn’t pull up to the meeting in a DeLorean — it’s the way they utilize their marketing technologies.

Salesforce.com chief executive Marc Benioff, right, with San Francisco Mayor Ed Lee and U.S. House Minority Leader Nancy Pelosi at Salesforce's 2014 Dreamforce conference in San Francisco on Oct. 13.

The 5 kinds of customer success

I hope you didn’t miss the Salesforce.com Dreamforce keynote this week in San Francisco.