The RelateIQ team.

RelateIQ and Salesforce: It’s not just about data science

It won’t be easy to integrate a next-generation platform with Salesforce’s mature infrastructure. But you have to give credit to Salesforce for making a bold move to stay at the forefront of the evolution of enterprise software.

Salesforce CEO Marc Benioff.

Salesforce swallows up challenger RelateIQ

Since it debuted in 2011 RelateIQ has challenged Salesforce’s dominance in sales software by turning salespeople’s data crumbs into gold — but it couldn’t resist Salesforce’s acquisition budget.

Growing plants paulaphoto Shutterstock

Growing, optimizing, and winning with marketing tech: GrowthBeat

We’ve got global brands talking one-on-one with Joe Schmo on mobile messaging apps. Guilds and alliances for trading mobile users. Marketing automated via Twitter and Facebook. Big data marketing platforms that predict the future, and big marketing platforms, period, that include everything including social, mobile, and apps.

box-logo-money

Why fewer sales can make your SaaS startup richer (infographic)

Fewer sales making you more money?
That’s one of the rather surprising results of an InsightSquared study of hundreds of software-as-a-service startups. InsightSquared is business analytics solution for Salesforce, which gives it some very interesting insight into what works — and what doesn’t — for SaaS companies.

IBM

Salesforce1, meet ExperienceOne, IBM's platform to connect sales, marketing, and service

Today IBM launched ExperienceOne, a new integrated portfolio of offerings to help organizations bring marketing, sales, and service together. It’s also a single label to pin on a vast $3 billion array of acquisitions, software, and services that IBM has bought and built over the past five years in the marketing, e-commerce, and — yes — hosting/cloud industries.