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Will Salesforce's Analytics Cloud shake up predictive?

If Dreamforce 2013 was all about marketing automation and capturing data across every touchpoint, it looks like the theme of Dreamforce 2014 will be all about turning data into insight and insight into action.

Apple David Crow Flickr

Here's what you can earn at the 20 top tech companies

While there’s debate over whether there’s a shortage of qualified tech workers, there’s one thing no one argues about: Tech companies pay their employees well.

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It's time for cloud software companies to start turning a profit

There’s been a lot of commentary in the media recently regarding cloud software companies — from delayed initial public offerings (IPOs), poorly performing IPOs, and falling valuations and ultimately their contribution to the recent downturn in the tech market.

The RelateIQ team.

RelateIQ and Salesforce: It’s not just about data science

It won’t be easy to integrate a next-generation platform with Salesforce’s mature infrastructure. But you have to give credit to Salesforce for making a bold move to stay at the forefront of the evolution of enterprise software.

Salesforce CEO Marc Benioff.

Salesforce swallows up challenger RelateIQ

Since it debuted in 2011 RelateIQ has challenged Salesforce’s dominance in sales software by turning salespeople’s data crumbs into gold — but it couldn’t resist Salesforce’s acquisition budget.

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Growing, optimizing, and winning with marketing tech: GrowthBeat

We’ve got global brands talking one-on-one with Joe Schmo on mobile messaging apps. Guilds and alliances for trading mobile users. Marketing automated via Twitter and Facebook. Big data marketing platforms that predict the future, and big marketing platforms, period, that include everything including social, mobile, and apps.

box-logo-money

Why fewer sales can make your SaaS startup richer (infographic)

Fewer sales making you more money?
That’s one of the rather surprising results of an InsightSquared study of hundreds of software-as-a-service startups. InsightSquared is business analytics solution for Salesforce, which gives it some very interesting insight into what works — and what doesn’t — for SaaS companies.