2015-marketing-automation

2015: the year marketing automation finally catches on

I am often amazed that a client and I are both living in the same year. No, they didn’t pull up to the meeting in a DeLorean — it’s the way they utilize their marketing technologies.

Salesforce buys (and shutters) Pinterest clone Clipboard

Explaining the shutter-slamming, Clipboard said, “We came to the conclusion that it was essential to focus on a singular platform for building new capabilities within Salesforce, which is not something that we could do while keeping Clipboard operating.”

Social enterprise tools: an industry in denial?

We are suffering from a major case of denial. We tend to tell each other only the good news, totally ignoring social intranet problems — low quality app and too much hype — as if they don’t exist.