I’m not accustomed to seeing the words “Android continues to shrink” in a report.
In October of 2012, iPhone 5 roared past the Samsung Galaxy S III in web usage share after just three weeks on the market. Now Samsung’s starting to chip away at that lead.
Conventional wisdom has it that Android market share is growing massively and quickly. According to mobile marketing and advertising technology provider Velti, however, none of that market share is translating to usage share.
Le roi est mort. Vive le roi.
In a major turn-around, Android smartphones now account for a majority of mobile web traffic in the U.S and Canada. That’s a massive change from May of this very year, when Apple owned 72 percent of smartphone traffic, compared to only 26% for all Android phones.
Sure, the iPhone 5 passed Samsung’s Galaxy S III in web traffic just three weeks after getting on the market. But does that say more about mobile operating systems and differences between Android and iPhone users than it says about device sales numbers?
We’ve all been there. A little trip, slip, or accidental hiccup and that pricey smartphone we just bought goes flying and lands face-first on a frightening surface.