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	<title>VentureBeat &#187; Santa Clara</title>
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		<title>Apple breaks ground on new campus (no, not the spaceship one)</title>
		<link>http://venturebeat.com/2012/11/28/apple-breaks-ground-on-new-campus-no-not-the-spaceship-one/</link>
		<comments>http://venturebeat.com/2012/11/28/apple-breaks-ground-on-new-campus-no-not-the-spaceship-one/#comments</comments>
		<pubDate>Thu, 29 Nov 2012 02:10:10 +0000</pubDate>
		<dc:creator>John Koetsier</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[building]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[Santa Clara]]></category>
		<category><![CDATA[silicon valley]]></category>

		<guid isPermaLink="false">http://venturebeat.com/?p=581398</guid>
		<description><![CDATA[<p>Apple's newest office building is now under construction. But it's not the spaceship, and in fact, it's not even in&#160;Cupertino.</p>
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=venturebeat.com&#038;blog=342986&#038;post=581398&#038;subd=venturebeat&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://venturebeat.com/2012/11/28/apple-breaks-ground-on-new-campus-no-not-the-spaceship-one/under-construction-2/" rel="attachment wp-att-581442"><img class="aligncenter size-full wp-image-581442" alt="" src="http://venturebeat.files.wordpress.com/2012/11/under-construction.jpg?w=655&#038;h=450" height="450" width="655" /></a>Apple&#8217;s newest office building is now under construction. But it&#8217;s not the spaceship, and in fact, it&#8217;s not even in Cupertino.</p>
<p>This new office, <a href="http://www.mercurynews.com/ci_22084599" target="_blank">the Mercury reports</a>, is a few exits up the 280 in Santa Clara, just a few miles from Intel&#8217;s headquarters.</p>
<p>Apple&#8217;s signature headquarters &#8212; which we just recently <a href="http://venturebeat.com/2012/11/21/city-of-cupertino-posts-updated-plans-for-apples-new-spaceship-campus-gallery/">got a sneak peek at</a> &#8212; have been <a href="http://venturebeat.com/2012/11/21/apple-spaceship-scampus-delay/">delayed until 2016</a>. Since that&#8217;s the case, Apple has been forced to pick up <a href="http://www.mercurynews.com/business/ci_21493863/apple-makes-big-push-into-sunnyvale" target="_blank">extra office space</a> in Sunnyvale and other locations around Silicon Valley &#8230; not to mention <a href="http://www.macrumors.com/2012/07/18/apple-purchases-land-for-expansion-of-austin-campus/" target="_blank">offices</a> for sales, accounting, and support personnel in Austin, Texas.</p>
<p>The new Apple offices will comprise two six-story buildings, the Merc reports, and will house as many as 1,200 workers.</p>
<p>With Apple&#8217;s massive commercial success over the last decade has come a concurrent increase in headcount. In 2002, Apple employed just 10,000 people. Today, Apple employees number <a href="http://www.apple.com/about/job-creation/" target="_blank">at least 50,000</a> in the U.S. alone. A significant number of those are retail employees, but about half are not. That&#8217;s a big workforce to house, and that&#8217;s why Apple has been on such an aggressive real estate buying spree.</p>
<p>While some of the properties Apple is leasing are likely temporary locations until the new headquarters is built, the new Santa Clara offices are being built to suit. Most companies &#8212; and most people &#8212; don&#8217;t do that unless they&#8217;re planning to be there for a significant period of time &#8230; perhaps well past 2016.</p>
<p>One can only hope that the massive spaceship office is not one more piece of evidence in the Silicon Valley <a href="http://www.disordered.org/Edifice.html" target="_blank">edifice complex theory</a>.</p>
<p><em>photo credit: <a href="http://www.flickr.com/photos/akbar2/7971794918/" target="_blank">Akbar Sim</a> via <a href="http://photopin.com" target="_blank">photopin</a> <a href="http://creativecommons.org/licenses/by-nc-nd/2.0/" target="_blank">cc</a></em></p>
<br />Filed under: <a href='http://venturebeat.com/category/business/'>Business</a>  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=venturebeat.com&#038;blog=342986&#038;post=581398&#038;subd=venturebeat&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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	<enclosure url="http://venturebeat.files.wordpress.com/2012/11/under-construction.jpg?w=160" /><source url="http://venturebeat.com/2012/11/28/apple-breaks-ground-on-new-campus-no-not-the-spaceship-one/">Apple breaks ground on new campus (no, not the spaceship one)</source>
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			<media:title type="html">johnkoetsier</media:title>
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