home_market

Digital ad company OpenX acquires LiftDNA

Ad company OpenX, which helps publishers and enterprise companies sell valuable ad space, said today it has acquired LiftDNA, which helps find untapped ad sources and track how much money publishers make off of ad campaigns.

Infographic: Charting Larry Ellison’s Silicon Valley offspring

Oracle chief executive and fifth richest person in the world Larry Ellison is indisputably one of the most influential figures in Silicon Valley. He has also managed to spawn a generation of notable tech leaders, as you can see in this Oracle family tree infographic from SoftwareAdvice.