Watching TV

The new TV demographics: The 'ads' and 'ad-nots'

When commercial television made its debut in the U.S., programmers and brands quickly recognized the medium’s rich marketing value. And so began decades of variations in monetizing TV.

Ooyala boosts viewer engagement 4X with new, personalized, video discovery tools

If you’ve been by the websites of big names like ESPN, Rolling Stone or Victoria’s Secret (not guilty) then you’ve probably watched video powered by Ooyala’s white label service. Today the company is rolling out a new set of tools that personalizes that experience for each user, an update the company says has boosted engagement four fold among its beta testers.