Traders send Demand Media shares soaring on IPO

As of this writing, online publisher Demand Media is worth more on the stock market than is The New York Times Company. Of course, this says more about the enthusiasm of IPO investors than it does about the relative merits of the two organizations, but given the overall level of terribleness of Demand’s product –mainly hastily written how-to articles aimed not at readers, but at search engines – it’s still a bit disheartening.