Advertising's new addiction: Programmatic buying

Programmatic ad buying has permeated every media platform and brand marketers are taking notice.  In 2013, marketers spent $3.36 billion on programmatic ad buying — and eMarketer estimates that it will soar to $8.5 billion in the next 3 years.

G5 lands $15M to help local businesses get found online

G5, a developer of local marketing software, today announced it has secured a $15 million first round of funding. The company said the money will be used for software development and marketing to target customers such as multifamily housing, self storage and senior living.

It’s ok to steal…

(Editor’s note: Michael Greenberg is COO of Loyalty Lab. He submitted this story to VentureBeat.)