SEO

3 big SEO trends for 2014 that will help you win the traffic game

In the past couple of years, SEO has turned from a compliment to a curse word. From being associated with technology, to being associated with Spam. Thus, new buzzwords have woken up to cover for SEO’s reputation flaws and bring new and positive connotations into the puzzling world of online marketing.

4 ways to improve your company’s SEO

Search engine optimization isn’t just a buzzword anymore. Businesses are increasingly turning to SEO strategies to ensure they rank well in search engines.

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How to get more positive reviews for your business (the honest way)

If you’ve ever thought about paying for inauthentic endorsements like this, you better pump the breaks because third party review sites are now making it as obvious as Snooki’s spray tan that you’ve invested in fake reviews.

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How to get customers for free: Rand Fishkin from SEOmoz at GROW

Most people think web marketing is Google Ads, promoted tweets, and sponsored stories. That’s after all, where tens of billions of dollars are being spent. But to Rand Fishkin, that’s the stupid money.
“Being an ad-buyer does not make you a marketer,” Fishkin said today in his talk at GROW 2012. “There are two huge problems with this.”

Not so fast SEO, Google wants to punish “overly optimized” sites

Head of Google’s Web Spam team Matt Cutts spoke on a panel at SXSW about search engine optimization and revealed a new strategy from Google that could send fear into the heart of any website manager. Google’s planning to punish any website that is “overly optimized,” according to Cutts. An audio clip of the discussion was posted by Search Engine Land on Saturday.

SEO platform BrightEdge adds tools to become fully “social”

BrightEdge, a search engine optimization management (SEO) platform, said today it has become the first such platform to become fully social in a bid to help marketers optimize their social media activity, Jim Yu, founder and chief executive, told VentureBeat.

Google already knows its search sucks (and is working to fix it)

It’s a popular notion these days Google has lost its “mojo” due to failed products like Google Wave, Google Buzz, and Google TV. But Google’s core business — Web search — has come under fire recently for being the ultimate in failed tech products.

4 must-have social-media dashboards for your business

While big brands and agencies have the luxury of resources and money, local businesses don’t. What they need is a social-media dashboard — an all-in-one, Web-based monitoring tool for Facebook, Twitter, and other social sites where customers hang out — that can optimize their online presence, engage with users and manage social campaigns. But that tool needs to meet three criteria: cheap, easy to use and automated. With that in mind, here’s a list of the top four that I find particularly well-suited for business use.

G5 lands $15M to help local businesses get found online

G5, a developer of local marketing software, today announced it has secured a $15 million first round of funding. The company said the money will be used for software development and marketing to target customers such as multifamily housing, self storage and senior living.