Google

Google is killing the keyword, unless you pay (here's what to do about it)

Despite Google’s claim that it is merely looking out for the wellbeing of its users by hiding keyword data, Google doesn’t hide the data if you pay for it. That is, if marketers place paid ads in Google Adwords for their keywords, Google will pass along visitor keyword data.

Is the social marketing revolution finally running out of hot air?

Maybe it’s time to ask whether we even want to be marketed to on social media. Facebook is the new interactive site, and Twitter is as effective as an email newsletter. If this is a revolution, I’m going to what else is on TV.

Balancing SEO and PPC marketing: which blend is right for you?

When it comes to digital marketing, you have two main avenues for promoting your business website: SEO and PPC. Although both are viable options for improving your Web presence and increasing the amount of traffic flowing into your site, the degree to which you’ll want to invest in each of these methods will vary based on your company’s unique needs and priorities.