Microsoft, Yahoo may finally embrace with search, advertising deal
Update: Such a deal has just been announced.
Yahoo and Microsoft are close to a search and advertising deal that would finally bring them together in a fight against Google’s dominance, according to the Wall Street Journal. Yahoo would use Microsoft’s Bing search engine for its properties and handle sales for some text ads in search results. The deal would deliver the pair 30 percent of the search market against Google’s 65 percent.
For Microsoft, the agreement… Continue Reading
Bing demo video
Microsoft says Bing, the company’s new search engine, will launch on Wednesday, June 3, after a few delays this week. Even if I get Bing to load, I’m too old to spend the weekend typing up a review. But I had Microsoft send us this video clip to study til the youngsters post.
Yahoo’s new mobile search bundles info, guesses intent
Yahoo search gurus gave a presentation at the offices of OutCast PR today titled, “End of the 10 Blue Links.” You can read TechCrunch’s liveblog of the event, but here’s the shorter takeaway.
Yahoo, like Google, is moving away from returning Web pages that match keywords. Instead, it’s trying to automatically determine what it calls the “intent” of the user. What is the user trying to find, or find out? And instead of returning a singular… Continue Reading
Google’s rickety search engine, the challengers and Microsoft stealth project
Google has provided a NYT reporter rare access to some secrets of Google’s search engine. Unfortunately, it’s like in the Wizard of Oz, when Dorothee’s dog Tito pulls away the curtain exposing something that is much less impressive than you’d hoped.
We’re so used to hearing about Google’s perfect algorithm, which has a 500 million variables (according to Google’s site).
But the New York Times’s Saul Hansell writes up a good description of what appears to… Continue Reading