You wasted a good chunk of that $50 billion on advertising that didn’t convert, didn’t show ROI, and wasn’t intelligently conceived. Ideagility CEO Ron McDaniel wants to change that.
“This is a huge simplification to how advertisers manage and track mobile advertising campaigns,” Larry Kim, CEO of search marketing firm WordStream, told me today.
Guest Post The purpose of this article is to expose the lies that business owners are told by low-quality SEO firms.
Google Webmaster Tools, the Google site that helps website owners manage how their site appears in Google, diagnose problems, and optimize traffic, is currently experiencing a major security breach.
BloomReach, the “big data” tool for marketers that is used by the likes of Neiman Marcus and Williams- Sonoma, has raised $25 million in a round led by New Enterprise Associates (NEA).
Search engine optimization, or SEO, is big business. Big enough to get a mention on close to 900 million websites, and to be the focus of 164,000 YouTube videos.
What’s happening to Google? The search engine that famously barely tolerated paid links has transformed into a high-powered advertising engine that, in some cases, leaves just 15 percent of page space for regular, non-paid, organic listings.
Education must evolve as curriculum changes, and new subject information becomes available. But it also must change to adopt the Web and accept that students are using it for just about everything.