How you can advertise smarter and cheaper on Google AdWords than PC Mall, Costco, and Overstock.com

You wasted a good chunk of that $50 billion on advertising that didn't convert, didn't show ROI, and wasn't intelligently conceived. Ideagility CEO Ron McDaniel wants to change that.

Google announces ‘biggest change to AdWords in 5 years:’ mobile is now baked in

"This is a huge simplification to how advertisers manage and track mobile advertising campaigns," Larry Kim, CEO of search marketing firm WordStream, told me today.

Massive Google Webmaster Tools security breach reported

Google Webmaster Tools, the Google site that helps website owners manage how their site appears in Google, diagnose problems, and optimize traffic, is currently experiencing a major security breach.

BloomReach pulls in $25M to bring ‘big data’ to search marketers

BloomReach, the "big data" tool for marketers that is used by the likes of Neiman Marcus and Williams- Sonoma, has raised $25 million in a round led by New Enterprise Associates (NEA).

How big is the search engine optimization industry? [infographic]

Search engine optimization, or SEO, is big business. Big enough to get a mention on close to 900 million websites, and to be the focus of 164,000 YouTube videos.

Spain-based internet marketing company BlueCaribu recently did a review of SEO …

Google and sponsored search results: is there a “war on free clicks?”

What’s happening to Google? The search engine that famously barely tolerated paid links has transformed into a high-powered advertising engine that, in some cases, leaves just 15 percent of page space for regular, non-paid, organic listings.

Online marketing company Wordstream …

The Web is a student’s primary source as universities adopt the digital age (infographic)

Education must evolve as curriculum changes, and new subject information becomes available. But it also must change to adopt the Web and accept that students are using it for just about everything.

Students learn in totally different ways now that …