How to future-proof your SEO

Sustainable SEO is all about quality. It’s about truth, genuineness, and “being natural” as opposed to “acting natural,” not increasing rankings but rather improving user experience and building quality relationships.

Balancing SEO and PPC marketing: which blend is right for you?

When it comes to digital marketing, you have two main avenues for promoting your business website: SEO and PPC. Although both are viable options for improving your Web presence and increasing the amount of traffic flowing into your site, the degree to which you’ll want to invest in each of these methods will vary based on your company’s unique needs and priorities.

Not so fast SEO, Google wants to punish “overly optimized” sites

Head of Google’s Web Spam team Matt Cutts spoke on a panel at SXSW about search engine optimization and revealed a new strategy from Google that could send fear into the heart of any website manager. Google’s planning to punish any website that is “overly optimized,” according to Cutts. An audio clip of the discussion was posted by Search Engine Land on Saturday.