The Web is a student’s primary source as universities adopt the digital age (infographic)
Education must evolve as curriculum changes, and new subject information becomes available. But it also must change to adopt the Web and accept that students are using it for just about everything.
Students learn in totally different ways now that the age of the Internet is upon them. The knee jerk reaction after receiving an assignment is to consult Google, as opposed to hopping off toward the library. Not surprisingly, 93 percent of students prefer … Continue Reading
How infographics jumped the shark
We’ve tumbled headlong into the era of infographics.
Visual presentations of data are everywhere, popping up on every type of online publication (even VentureBeat). There are so many infographics on the Internet that some bloggers are lashing out against the trend, and there’s even a subset of infographics mocking the uselessness of infographics.
“I think you’re going to see infographics on the side of milk cartons, if you haven’t already,” said Visual.ly co-founder Lee Sherman. … Continue Reading
SEO platform BrightEdge adds tools to become fully "social"
BrightEdge, a search engine optimization management (SEO) platform, said today it has become the first such platform to become fully social in a bid to help marketers optimize their social media activity, Jim Yu, founder and chief executive, told VentureBeat.
San Mateo, Calif.-based BrightEdge uses tools to help companies increase their prominence on search engines like Google.
The company said it is now integrating social media signals into its platform, giving marketers valuable insights that … Continue Reading
Google takes aim at low-quality sites in search, Demand Media unfazed
Google last night announced a major update to its search algorithm that aims to remove low-quality sites from search results and improve the rankings for high-quality sites.
But notorious content farm Demand Media — who some think that Google was specifically targeting with its update — seems unfazed by the news. The site is best known for churning out tons of content aimed specifically at search engines — hence the term content farm.
Google says … Continue Reading
Google already knows its search sucks (and is working to fix it)
It’s a popular notion these days Google has lost its “mojo” due to failed products like Google Wave, Google Buzz, and Google TV. But Google’s core business — Web search — has come under fire recently for being the ultimate in failed tech products.
I can only ask: What took so long? I first blogged about Google’s increasingly terrible search results in October 2007. If you search for any topic that is monetizable, such as … Continue Reading
How Facebook’s partnership with Bing will change SEO
Joe Devine is the chief executive officer of The Search Engine Guys, a full-service search engine optimization and website design firm based in Austin, Texas.
There’s a new trend in search engines: Searches tailored to the individual and his or her social network. Most recently, Bing and Facebook announced a partnership that would allow Microsoft’s search engine to return results based on the Facebook “likes” of a user’s friends.
Unsurprisingly, many in the search engine … Continue Reading
SundaySky raises $9M to generate interactive videos on the fly
SundaySky, a company that generates sales videos for e-commerce, real estate and travel sites, announced today it has raised $9 million in its second round of funding.
SundaySky produces interactive videos for various e-commerce products on sites like Overstock.com to provide another form of interaction for consumers. The idea is that consumers are always interested in seeing videos, so adding a product-specific video to go along with product information will give shoppers more incentive to … Continue Reading
4 must-have social-media dashboards for your business
While big brands and agencies have the luxury of resources and money, local businesses don’t. What they need is a social-media dashboard — an all-in-one, Web-based monitoring tool for Facebook, Twitter, and other social sites where customers hang out — that can optimize their online presence, engage with users and manage social campaigns. But that tool needs to meet three criteria: cheap, easy to use and automated. With that in mind, here’s a list of … Continue Reading
Google's new search mantra: "Did you know?"
Google CEO Eric Schmidt said that the future of search was blazing-fast, “autonomous” searching that constantly provides users with results. He made the comments at a keynote speech at the German IFA home electronics event in Berlin Tuesday.
But autonomous search isn’t really search as we think of it — a user querying a massive database to get a result. Schmidt likened it to telling a user what he or she didn’t know, but was … Continue Reading
Google confirms: Algorithm change disrupts traffic to product pages
Google CEO Eric Schmidt said that the future of search was blazing-fast, “autonomous” searching that constantly provides users with results. He made the comments at a keynote speech at the German IFA home electronics event in Berlin Tuesday.
But autonomous search isn’t really search as we think of it — a user querying a massive database to get a result. Schmidt likened it to telling a user what he or she didn’t know, but was … Continue Reading
BrightEdge lands $6.5M more for SEO management platform
Google CEO Eric Schmidt said that the future of search was blazing-fast, “autonomous” searching that constantly provides users with results. He made the comments at a keynote speech at the German IFA home electronics event in Berlin Tuesday.
But autonomous search isn’t really search as we think of it — a user querying a massive database to get a result. Schmidt likened it to telling a user what he or she didn’t know, but was … Continue Reading
