SEO

3 big SEO trends for 2014 that will help you win the traffic game

In the past couple of years, SEO has turned from a compliment to a curse word. From being associated with technology, to being associated with Spam. Thus, new buzzwords have woken up to cover for SEO’s reputation flaws and bring new and positive connotations into the puzzling world of online marketing.

Google

Google+: Down but not out

Google+ still holds the keys to a bright future despite a rocky start and direct competition with social media powerhouse Facebook.

Google

Google is killing the keyword, unless you pay (here's what to do about it)

Despite Google’s claim that it is merely looking out for the wellbeing of its users by hiding keyword data, Google doesn’t hide the data if you pay for it. That is, if marketers place paid ads in Google Adwords for their keywords, Google will pass along visitor keyword data.

Skyword takes off with $6.7M for content marketing

Skyword has announced closing $6.7 million in growth financing for its content marketing solutions. This Boston-based startup provides agencies, brands, media, and retail customers with a platform to publish content and tools to distribute it effectively.

How to future-proof your SEO

Sustainable SEO is all about quality. It’s about truth, genuineness, and “being natural” as opposed to “acting natural,” not increasing rankings but rather improving user experience and building quality relationships.

4 ways to improve your company’s SEO

Search engine optimization isn’t just a buzzword anymore. Businesses are increasingly turning to SEO strategies to ensure they rank well in search engines.

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How to get more positive reviews for your business (the honest way)

If you’ve ever thought about paying for inauthentic endorsements like this, you better pump the breaks because third party review sites are now making it as obvious as Snooki’s spray tan that you’ve invested in fake reviews.

The three hottest hires in Silicon Valley

SEO director, growth product manager, and UI designer are three essential job functions that will be hard to fill in 2013. Here’s why they matter — and who the top people are in each field.

Balancing SEO and PPC marketing: which blend is right for you?

When it comes to digital marketing, you have two main avenues for promoting your business website: SEO and PPC. Although both are viable options for improving your Web presence and increasing the amount of traffic flowing into your site, the degree to which you’ll want to invest in each of these methods will vary based on your company’s unique needs and priorities.

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How to get customers for free: Rand Fishkin from SEOmoz at GROW

Most people think web marketing is Google Ads, promoted tweets, and sponsored stories. That’s after all, where tens of billions of dollars are being spent. But to Rand Fishkin, that’s the stupid money.
“Being an ad-buyer does not make you a marketer,” Fishkin said today in his talk at GROW 2012. “There are two huge problems with this.”

Top 10 SEO tips

Top 10 most important SEO & social media marketing tactics of 2012

Unlike a few years ago, the line between SEO and social media is starting to blur. Google and Bing are using social signals more than ever in their ranking algorithms; and they’re not only monitoring what’s happening off your site, but also what’s happening on it.