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How to get customers for free: Rand Fishkin from SEOmoz at GROW

Most people think web marketing is Google Ads, promoted tweets, and sponsored stories. That’s after all, where tens of billions of dollars are being spent. But to Rand Fishkin, that’s the stupid money.
“Being an ad-buyer does not make you a marketer,” Fishkin said today in his talk at GROW 2012. “There are two huge problems with this.”