Buffer’s new Twitter optimization partnership with Moz boosts retweets and click-throughs 200%

June 6, 2013 1:04 PM John Koetsier
John Koetsier

If a tweet falls in the forest, does anybody hear it? With 555 million Twitter users and 58 million tweets on an average day, good luck.

Enter tweet optimization.

How to get customers for free: Rand Fishkin from SEOmoz at GROW

August 22, 2012 11:03 AM John Koetsier
John Koetsier

Most people think web marketing is Google Ads, promoted tweets, and sponsored stories. That's after all, where tens of billions of dollars are being spent. But to Rand Fishkin, that's the stupid money.

"Being an ad-buyer does not make you a marketer," Fishkin said today in his talk at GROW 2012. "There are two huge problems with this."