Sephora: Our Pinterest followers spend 15X more than our Facebook fans

February 27, 2013 9:13 AM John Koetsier
John Koetsier

Pinterest just raised $200 million at a $2.5 billion valuation. But if the company seriously starts to monetize what marketers like Sephora are finding in the social shopping platform, two and a half billion dollars is far too cheap.

Beauty and the beast: big fashion meets big data (so you’ll never wear the wrong makeup again)

July 25, 2012 2:12 PM John Koetsier
John Koetsier

I’m told that getting the exact right shade of makeup can be more than a little difficult. In fact, according to beauty industry giant Sephora, it takes the average woman seven tries to find the perfect foundation. With the cost …