How Bleacher Report is preparing for Olympic-sized web traffic

Bleacher Report is the third-most visited sports website in the U.S., behind massive brands ESPN and Yahoo Sports (both backed by huge corporations). You don’t get to millions of monthly visitors and peak traffic of 80,000 page requests a minute by ignoring scalability. But the soon-to-be-live 2012 London Olympics promises to triple the independent site’s pageviews.