Online ads equal offline sales, says shopper analytics firm RapidBlue

Retailers typically measure online ads with online results: cost per click, cost per action, cost per sale. But Helsinki-based shopping analytics firm RapidBlue recently tested the effects of online ads on offline sales. And, surprisingly, it found a strong correlation: double-digit increases in both the number of shoppers and the amount of time they spent in store when stores ran Google AdWords campaigns.

ShopSavvy Marketplace lets any retailer hop aboard the barcode-scanning bandwagon

Oh, how the times have changed for ShopSavvy. When the barcode-scanning app first launched on Android in 2008, hundreds of retailers had refused to give up their pricing and inventory data to it. Now that ShopSavvy has proven itself as a valuable mobile shopping tool with over 10 million users, it has amassed a backlog of around 1,500 retailers eager to jump onto its platform.

What your web browser says about how you shop online

In the tech community, everyone has pet stereotypes about different browser users. “Chrome users are nerds.” “IE users are old.” There’s no shortage of theories. What’s lacking is hard data about what these different browser users actually do online: how much they spend, how much more time they spend on site, how many more pages they view.