Startup Shootout: Which startup sites are ready for holiday prime time?

With the holidays upon us, we thought we’d take a look at how ready our index startups are for two great holiday traditions – shopping and travel. Between Black Friday, Cyber Monday, holiday vacations, and winter storms, these sites are about to get a workout.

shopping-mall

Online ads equal offline sales, says shopper analytics firm RapidBlue

Retailers typically measure online ads with online results: cost per click, cost per action, cost per sale. But Helsinki-based shopping analytics firm RapidBlue recently tested the effects of online ads on offline sales. And, surprisingly, it found a strong correlation: double-digit increases in both the number of shoppers and the amount of time they spent in store when stores ran Google AdWords campaigns.