Yahoo considers sale of shopping service Kelkoo, after bad performance
Yahoo said it is considering the sale of Kelkoo, its online shopping comparison service, only three-and-a-half years after it acquired the company for €475m ($672m).
The move, reported by the FT last night, comes as Yahoo is struggling to redefine its business strategy, and after evidence that Kelkoo hasn’t performed to expectations.
The Kelkoo purchase was another one of those “What were you thinking?” moments, when industry experts were widely perplexed at why Yahoo had paid so… Continue Reading