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Top 10 Marketing Automation companies: The VB Index report

Marketo is the most user-friendly. LoopFuse is the most recommended by current users. Act-On is often most often chosen by non-tech SMBs. And while SAS put on a strong showing as both a very user-friendly and flexible enterprise system, Hubspot took away top honors as the best all-around marketing automation system.

21 cloud apps

Going all in: How to run a company on 21 apps in the cloud

A lot of companies are debating whether — and what — to move to the cloud. The company I work for, Australia-based Proactive Accountants Network (PAN), made a pretty unusual decision to go all-in on cloud technology and made the leap in a span of 10 weeks, dramatically changing our IT infrastructure. So, for those of you still debating, here’s a look at life on the other side.

Justin Gray

How to choose the right marketing automation tools

[Editor’s note: VentureBeat received several messages saying this story contains inaccuracies. The following corrections have been made: The description of Pardot has been revised to reflect that the Pardot platform does extend into sales, new information on Genius’ customer retention has been added, the spelling of Silverpop’s Vtrenz product has been corrected, and the statement that Silverpop stopped developing its marketing automation product has been removed. For an update on this story, see our followup post, “What the !@#$ is marketing automation?”