texting park bench

Digital maturity: Most brands have a lot of growing up to do

There’s a huge gap today between consumers’ online, multi-screen behavior and brands. According to a study of 1,000 global organizations across different industries, 85.4 percent are still stuck in the very first stages of digital maturity.

IBM

Salesforce1, meet ExperienceOne, IBM's platform to connect sales, marketing, and service

Today IBM launched ExperienceOne, a new integrated portfolio of offerings to help organizations bring marketing, sales, and service together. It’s also a single label to pin on a vast $3 billion array of acquisitions, software, and services that IBM has bought and built over the past five years in the marketing, e-commerce, and — yes — hosting/cloud industries.