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	<title>VentureBeat &#187; site:Daily Fill</title>
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		<title>VentureBeat &#187; site:Daily Fill</title>
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		<title>Daily Fill: The new gossip site coming out of News Corp.</title>
		<link>http://venturebeat.com/2008/12/05/dailyfill-news-corps-latest-gossip-site-not-actually-born-yet/</link>
		<comments>http://venturebeat.com/2008/12/05/dailyfill-news-corps-latest-gossip-site-not-actually-born-yet/#comments</comments>
		<pubDate>Sat, 06 Dec 2008 01:52:27 +0000</pubDate>
		<dc:creator>Tam Vo</dc:creator>
				<category><![CDATA[social]]></category>
		<category><![CDATA[site:Daily Fill]]></category>

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		<description><![CDATA[<p> Daily Fill, a new celebrity-gossip website, is the first project to come out of News Corp.&#8217;s internet startup incubator, Slingshot Labs. The site, which has yet to launch officially, has been live for at least a few weeks, if a &#8230;</p><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=venturebeat.com&amp;blog=342986&amp;post=101181&amp;subd=venturebeat&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://venturebeat.files.wordpress.com/2008/12/dailyfill.jpg" target="_blank"><img class="alignnone size-medium wp-image-101184" title="dailyfill" src="http://venturebeat.files.wordpress.com/2008/12/dailyfill.jpg?w=300&#038;h=81" alt="" width="300" height="81" /></a> <a href="http://www.dailyfill.com/"id="vog9" title="Daily Fill"  target="_blank">Daily Fill</a>, a new celebrity-gossip website, is the first project to come out of News Corp.&#8217;s internet startup incubator, <a href="http://www.slingshotlabs.com/"id="d3tv" title="Slingshot Labs."  target="_blank">Slingshot Labs.</a> The site, which has yet to launch officially, has been live for at least a few weeks, if a <a href="http://twitter.com/shiralazar/statuses/1010223449"id="d_.d" title="mention"  target="_blank">mention</a> of it on Twitter by NBC television personality Shira Lazar is any indication.</p>
<p>Slingshot, announced last February, <a href="http://www.businessweek.com/technology/content/feb2008/tc20080212_308910.htm"id="f43s" title="intends"  target="_blank">intends</a> to develop projects in conjunction with MySpace and other News Corp.-owned companies. Judging by Daily Fill, the incubator seems to be following the startup maxim of doing product releases early and often.</p>
<p>Daily Fill is stepping up to challenge Yahoo&#8217;s similarly photo-heavy and text-light gossip site <a href="http://omg.yahoo.com/"id="i40y" title="OMG"  target="_blank">OMG</a>. OMG is, in turn, a clone of AOL&#8217;s super-popular site <a href="http://www.tmz.com/"id="jhw3" title="TMZ"  target="_blank">TMZ</a> (which is also a <a href="http://www.tmz.com/tmztv/"id="g9bx" title="TV news magazine series"  target="_blank">TV news series</a>).</p>
<p><a href="http://venturebeat.files.wordpress.com/2008/12/dailyfillwhitespace1.jpg" target="_blank"><img class="alignnone size-full wp-image-101186" title="dailyfillwhitespace1" src="http://venturebeat.files.wordpress.com/2008/12/dailyfillwhitespace1.jpg" alt="" /></a></p>
<p>I guess it&#8217;s no surprise to see another foray into celebrity gossip, when Britney Spears is still the top-ranking search (<a href="http://www.buzz3r.com/stories/britney-spears-and-wrestling-trounce-obama/"id="fh0f" title="at least on Yahoo"  target="_blank">at least on Yahoo</a> ) and people claim to read photo-saturated US Weekly magazine for the &#8220;articles.&#8221; With top headlines as &#8220;Britney [Spears] wants smaller breast size,&#8221; Daily Fill makes celebrity-obsessed blogger <a href="http://www.perezhilton.com/"id="s_qj" title="Perez Hilton"  target="_blank">Perez Hilton</a>&#8216;s writing style look positively Shakespearean.</p>
<p><a href="http://venturebeat.files.wordpress.com/2008/12/dailyfillshia.jpg" target="_blank"><img class="alignnone size-full wp-image-101187" title="dailyfillshia" src="http://venturebeat.files.wordpress.com/2008/12/dailyfillshia.jpg" alt="" width="392" height="198" /></a>Since it hasn&#8217;t officially launched yet, we can forgive Daily Fill&#8217;s slightly haphazard appearance, with gaping white space and spelling errors (actor Shia LaBeouf probably won&#8217;t notice that his name&#8217;s been butchered). However, we like how easy it is to hover over the individual photos and get the quick scoop in the same area.</p>
<p>Daily Fill pulls content from partner gossip sites such as <a href="http://www.egotastic.com/"id="qeqr" title="Egotastic"  target="_blank">Egotastic</a>, <a href="http://www.gossipgirls.com/"id="zpwz" title="Gossip Girls"  target="_blank">Gossip Girls</a> and paparazzi site <a href="http://www.exposay.com/"id="nnbk" title="Exposay"  target="_blank">Exposay</a>. Most notably, Daily Fill runs items from Page Six, the heavyweight gossip section of The New York Post (also a part of News Corp.). Page Six&#8217;s spin-off gossip site <a href="http://gawker.com/5004134/page-six-shutters-web-site-after-three-months"id="dfdg" title="survived only three months"  target="_blank">survived only three months</a>, but its posts can now live on in infamy.</p>
<p><strong>Update:</strong> The bothersome white space has now been replaced by a public service announcement ad that encourages parents to talk to their kids about drugs. It&#8217;s a Christmas miracle!</p>
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