Editor's Pick Over the last few years media companies and brands have turned to Mass Relevance's social curating platform for plenty of projects, and now the startup said it's hitting some big milestones.
Editor's Pick LocalResponse may have solved the big problem with making mobile ads relevant.
Enterprise cloud software titan Salesforce has launched a new social ad management app called Social.com that will become the third offering in Salesforce's Marketing Cloud.
Stealthy LifeStreet Media, which raised a large $66 million round last year, is eager to boast about the performance of its social and mobile advertising platform.
Guest Post With Facebook's Graph Search, advertising is just beginning to get disrupted by social. Here's why.
Social commerce platform Moontoast is shifting its focus to emphasize the growing social advertising movement, the company tells VentureBeat.
Facebook is putting a hold on its external ad network. The company was conducting tests of Facebook ads on other mobile networks, but those tests have come to a halt.
"The problem with Facebook," he said, "even though everyone thinks they have so much data on you and they're the next Google ... is that recency is a big factor."
Will this Facebook IPO mess never be behind us?
Editor's Pick Facebook provides a lot of literature to its users on how the network uses your data. But when people are featured in "personal lube" advertisements and feel wrongly represented, it's probably a good time to look at how Facebook advertising works.
For a company that’s grown as quickly as the social ad targeting firm 33Across, it’s taken surprisingly little funding. Today 33Across announced that it has raised $13.1 million in a third round of funding led by Pelion Venture Partners — …
It’s been a busy day for startup funding. We’ve got a plethora of stories for you today, from mobile analytics and Google Apps security, to web programming and a website for movie fanatics. Send funding news our way to tips@venturebeat.com…
You’ve likely never heard of LifeStreet Media, even though the company has paid Facebook and mobile developers over $100 million in advertising revenue, and driven more than 200 million app installs. Today the company is coming out of hiding to …
While attempting to make ads into engaging stories, Twitter’s Promoted Products and Facebook’s Sponsored Stories are changing the way advertisers reach social networkers. Smaller social sites lacking the resources to build their own story-themed ad platforms have a new partner …
Like a match made in social data heaven, social ad targeting startup 33Across announced today that it has snapped up Tynt Multimedia, a company that helps publishers track reader engagement through the age old technique of copy and paste.
Combined …
Search engine marketing software company Acquisio is an SEM agency’s best friend. The company raised $12.1 million in a second round of funding yesterday led by Canadian venture capital firm Tandem Expansion.
Acquisio’s software manages search engine marketing campaigns across …
