Want to advertise on Instagram? Brandnew IO has a plan

Popular users can earn money by sharing brand photos. They would get paid depending on the nature of the campaign, overall influence of publishers, and type of photo used by the brand.

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ThoughtLeadr creates self-serve social ad platform, hooks up with Imgur

While attempting to make ads into engaging stories, Twitter’s Promoted Products and Facebook’s Sponsored Stories are changing the way advertisers reach social networkers. Smaller social sites lacking the resources to build their own story-themed ad platforms have a new partner in ThoughtLeadr, a startup exiting stealth mode today.

XGraph grabs $3.75M for social advertisement targeting

XGraph, a company that utilizes social networks for better ad targeting, announced today that it secured a $3.75 million first round of funding led by Rho Ventures, according to the company’s website.