Popular users can earn money by sharing brand photos. They would get paid depending on the nature of the campaign, overall influence of publishers, and type of photo used by the brand.
Good news for advertisers and services that rely on display advertising technology. Display advertising on the web grew by about 26.3 percent for the first quarter of 2013, according to a new global ad spend report from Nielsen.
The content will be designated as “Sponsored” and is intended to be less like an advertisement and more like, well, Internet-friendly content intended “to inform, educate, and inspire.”
Enterprise cloud software titan Salesforce has launched a new social ad management app called Social.com that will become the third offering in Salesforce’s Marketing Cloud.
XGraph, a company that utilizes social networks for better ad targeting, announced today that it secured a $3.75 million first round of funding led by Rho Ventures, according to the company’s website.