As Pinterest’s platform grows, so does the potential for gathering insights from it.
Contrary to what it sounds like, Twitter’s acquisition of Bluefin Labs does not signal a desire by the social network to get into the fishing business. It is, however, stepping up its game when it comes to social TV analytics.
Salesforce has added a wider array of services to its Marketing Cloud toolset, including Klout, Kred, Kanjoya, and PeekAnalytics, to help businesses not only listen to customers but also better understand them.
Kontagent said today it has raised $12 million in a second round of funding to expand its social analytics business into mobile markets.
Google has acquired Twitter statistics startup SocialGrapple, a move suggesting the search titan is looking to boost its Google+ analytics tracking abilities.
Social gaming analytics provider Kontagent is bringing its analytics tools to mobile apps, the company announced Wednesday.
Claritics, a maker of social analytics tools, is launching a limited beta version of its suite of tools that can help social game and app developers analyze their data and reap more money from their efforts.
Once upon a time, analytics companies could update their data once a day for social media companies. But in the age of Twitter and fast-moving communications, social applications developers need to know what’s going with their traffic in real-time.