Are social ads getting too much? Try “FriendRank”
updated
SocialMedia, a San Francisco company trying to find compelling ways to advertise on social networks, is offering advertisers a new product: Something called “FriendRank.”
The company scans data about your activities on Facebook and other social networks, infers who your best friends are, and ranks them. Then the company exploits that ranking to serve you relevant ads.
It does so with something it calls “social banners,” which insert references to your best friends within advertisements.
The idea is… Continue Reading