One Waze suitor leaves the field.
After spending $1 billion on Instagram last year to keep pace with the mobile photo explosion, Facebook is now reportedly jumping into entirely new territory by spending a similar amount on the popular social driving app Waze.
What if you could instantly change car navigation maps for other drivers whenever you encountered a closed road?
Yes, it’s a mobile advertising platform — but it’s mobile advertising with a fresh coat of paint.
Waze has been on a roll with its free crowdsourced GPS navigation apps, but today the company is getting even more social with an update that could change the way you drive forever.