Disaboom offers social networking for those with disabilities — if it can attract them
Social marketing is generally a matter of attracting like-minded people and aiming advertising at them. Getting at disparate and often amorphous groups who nevertheless still have something in common is quite a bit trickier, though — which explains the genesis of Disaboom.com, a new social-networking/marketing site aimed at bringing together people with disabilities, a group every bit as diverse as the general U.S. population.
(For a less ambitious, but perhaps more feasible, attempt to harness social… Continue Reading