“Facebook really represents an opportunity to connect over 900 million people,” said engineering director Doug Purdy, “but we hope one day for it to be the entire world.”
Twitter’s first five Ads API partners were dominated by hardcore digital advertisers. Its newest five API partners are dominated by hardcore enterprise-focused social media marketing firms.
Guest Post Maybe it’s time to ask whether we even want to be marketed to on social media. Facebook is the new interactive site, and Twitter is as effective as an email newsletter. If this is a revolution, I’m going to what else is on TV.
Visual analytics and marketing platform Curalate studied 500,000 images on Pinterest to discover what drives the most likes and repins. The results might surprise you.
This is huge, because brands like Sephora say their Pinterest followers spend 15 times more than their Facebook fans.
Facebook just released its new news feed and marketers should be happy: Facebook is providing a rich canvas on which to display their wares. But it’ll be best for social marketing experts.
Launching today, a new technology from a startup called PromoJam lets marketers create promotions in a matter of minutes and share them on social media sites like Facebook and Twitter — no HTML expertise required.
LocBox wants to be the alternative to Groupon, Living Social and the host of flash sales sites, and has raised over $5 million in its quest to win over small businesses.
Reality check: After two acquisitions of companies in a similar space, layoffs are a matter of course.
Adobe thinks it can answer marketers’ most pressing questions with Adobe Social, a social marketing solution for start-to-finish campaign management.
Aditive has raised $3 million for its platform that makes advertising fun for consumers.
Hope it’s summery and warm where you are, funding news readers. The weather in San Francisco is lovely, if you ignore the dark wall of fog creeping slowly towards the VentureBeat office. The outlook is definitely sunny for these companies! Check out who got funded today, and don’t forget to click the links in each paragraph for more details.
Nearly every company has a social presence these days, but personal recommendations are often a more powerful way to boost sales. If you’ve never heard about a company before, but your friend has, you’ll likely trust her opinion over that of a complete stranger. But keeping track of how much customer referrals really help your business can be hard, so Extole has created a way to track word-of-mouth marketing.
Lithium‘s goal is to make your existing customer base like the stands at a Raiders winning home game — crazy about your brand. The company announced a $53.4 million fourth round of funding today, which will be used to create those grassroots marketers.
SocialTwist announced today it snagged former Omniture worldwide channel sales exec Mark Dillon (pictured left) and GT Nexus cofounder Vijay Sundaram for its own executive staff, in addition to a 60 percent increase in revenue.
Offerpop, a software development company for social media applications, has launched a new marketing app that lets retailers and brands bolster their Twitter and Facebook profiles for maximum impact. Only the Twitter application is currently available to the public, but the company is accepting beta testers for its Facebook version.
Social marketing is generally a matter of attracting like-minded people and aiming advertising at them. Getting at disparate and often amorphous groups who nevertheless still have something in common is quite a bit trickier, though — which explains the genesis of Disaboom.com, a new social-networking/marketing site aimed at bringing together people with disabilities, a group every bit as diverse as the general U.S. population.