Extole turns regular customers into brand ambassadors, raises $10M
Nearly every company has a social presence these days, but personal recommendations are often a more powerful way to boost sales. If you’ve never heard about a company before, but your friend has, you’ll likely trust her opinion over that of a complete stranger. But keeping track of how much customer referrals really help your business can be hard, so Extole has created a way to track word-of-mouth marketing.
The service seeks to find and … Continue Reading
With $53.4M more funding, Lithium says social will change marketing as we know it
Lithium‘s goal is to make your existing customer base like the stands at a Raiders winning home game — crazy about your brand. The company announced a $53.4 million fourth round of funding today, which will be used to create those grassroots marketers.
For Rob Tarkoff, chief executive officer of Lithium, social is the next frontier for marketers. Lithium uses social media — beyond Facebook, as Tarkoff stresses — to connect with a brand’s customers … Continue Reading
SocialTwist adds Omniture, GT Nexus executives to team, grows 60 percent in revenue
SocialTwist announced today it snagged former Omniture worldwide channel sales exec Mark Dillon (pictured left) and GT Nexus cofounder Vijay Sundaram for its own executive staff, in addition to a 60 percent increase in revenue.
SocialTwist provides incentives to a company’s current customers in exchange for referrals on their social networks. The company puts a lot of stock in what many of us already know — people consult their friends before making a purchase. Particularly … Continue Reading
Offerpop launches community marketing apps for Twitter and Facebook
Offerpop, a software development company for social media applications, has launched a new marketing app that lets retailers and brands bolster their Twitter and Facebook profiles for maximum impact. Only the Twitter application is currently available to the public, but the company is accepting beta testers for its Facebook version.
Offerpop has developed three Twitter tools intended to better engage with followers. The New Follower tool can be used to automatically welcome your new followers. … Continue Reading
Disaboom offers social networking for those with disabilities — if it can attract them
Offerpop, a software development company for social media applications, has launched a new marketing app that lets retailers and brands bolster their Twitter and Facebook profiles for maximum impact. Only the Twitter application is currently available to the public, but the company is accepting beta testers for its Facebook version.
Offerpop has developed three Twitter tools intended to better engage with followers. The New Follower tool can be used to automatically welcome your new followers. … Continue Reading
