ContentAide helps tongue-tied brands on Facebook

I suspect most companies know by now that they need to engage their customers on Facebook — but what are they actually supposed to say? A new startup called ContentAide promises to help, by showing brands what content is catching on across Facebook.

New Twitter tool, ReSearch.ly, lets you conduct searches on older tweets

Whenever a company tells me they’ve created a new tool for monitoring social media sites like Twitter, my eyes usually glaze over. Do we really need another one? But Jodee Rich, chief executive of a company called PeopleBrowsr, argues that his new monitoring application, ReSearch.ly, is tailored to the needs of big brands in a way that others aren’t: It will let them search tweets up to three years in the past.