unicorn stabbing

Content marketing is not a unicorn

Too often, executives who hear about novel (and cheap) methods of marketing think they’ve found a unicorn: a mythical, wonderful, powerful, and beautiful strategy to solve all their problems, cheaply and effectively.

local business

Facebook now has 1M active advertisers

Facebook announced today that the company now has one million active advertisers — companies or organizations that have advertised on the social network at least once in the last 28 days.