unicorn stabbing

Content marketing is not a unicorn

Too often, executives who hear about novel (and cheap) methods of marketing think they’ve found a unicorn: a mythical, wonderful, powerful, and beautiful strategy to solve all their problems, cheaply and effectively.

local business

Facebook now has 1M active advertisers

Facebook announced today that the company now has one million active advertisers — companies or organizations that have advertised on the social network at least once in the last 28 days.

Is the social marketing revolution finally running out of hot air?

Maybe it’s time to ask whether we even want to be marketed to on social media. Facebook is the new interactive site, and Twitter is as effective as an email newsletter. If this is a revolution, I’m going to what else is on TV.