If there’s a social/content network that could be voted as most likely to succeed in 2014, it just might be Yahoo’s biggest recent purchase, Tumblr.
Twitter is delivering four times the revenue per visitor this year over last year, and Facebook’s ad click-through rate has jumped 275 percent, according to the Q3 Adobe Social Intelligence report, released today.
Editor's Pick In its run-up to IPO, Twitter has built ad tools for geotargeting and retargeting as well as ad products for the music industry and the TV industry. It’s built an Ads API for partners, and even bought an ad exchange to broaden access to its massive 500 million tweets per day inventory.
HootSuite announced this morning that is has partnered with Brandwatch, one of the leading social media monitoring and analytics platforms, to bring Brandwatch’s extensive “social business intelligence capabilities” to its users.
Guest Post While large companies have been tweeting their way to social media success for years now, too many small and medium businesses have been late to the Twitter party.
Lithium Technologies competes with giants like Salesforce and Jive Software.
Guest Post How much of the expected $131B spend will your cloud startup take this year?
Sure, San Francisco is one of the top American cities for social media jobs. And New York is hot for Twitter, Facebook, Pinterest, Instagram, and LinkedIn marketers.
But some of the cities on the list might surprise you.
The four-year-old social media management startup just raised $165 million for strategic acquisitions, marketing and international expansion.
You knew the launch of the first Corvette to bear the Stingray badge of honor since 1976 would be a big deal in social media. The Corvette, after all, is America’s iconic, beautiful, and above all powerful sports car.
“A year ago we were having the discussion that Facebook doesn’t work, and GM is pulling its ads,” AdRoll president Adam Berke told me this morning. “Now we’re having the conversation on whether this rivals Google!”
Facebook page owners have long yearned for more insight than PTAT — Facebook’s people talking about this metric — offers. Starting today, they’re getting their wish.
Facebook announced today that the company now has one million active advertisers — companies or organizations that have advertised on the social network at least once in the last 28 days.
“Most of what happens in social commerce is that the larger companies are looking at social opportunities through the prism of the past,” Steve Case explains. “They have the view that it’s ancillary, a curiosity, an extra.”
If a tweet falls in the forest, does anybody hear it? With 555 million Twitter users and 58 million tweets on an average day, good luck.
Enter tweet optimization.
You’ve probably never heard of WPP, but the communication giant’s various brands drive $70 billion in media spend and took in $16.5 billion in revenue last year.
Guest Post Maybe it’s time to ask whether we even want to be marketed to on social media. Facebook is the new interactive site, and Twitter is as effective as an email newsletter. If this is a revolution, I’m going to what else is on TV.
Visual analytics and marketing platform Curalate studied 500,000 images on Pinterest to discover what drives the most likes and repins. The results might surprise you.
Call it the unicorn problem: beautiful, alluring, magical, and totally non-existent. Social commerce, according to the latest Monetate e-commerce report, is almost as elusive.
Facebook fans are the holy grail of small business, according to a recent study by Staples.
You can’t access Facebook in China. Twitter is unheard of. And Google … well, Google has left China, and China isn’t exactly writing a Taylor Swift ex-boyfriend song about the world’s largest search engine.
Like so many other social media products available to businesses and brands, SocialFlow wants to help those high-dollar customers manage their online presences.
VentureBeat caught up with blogger and social media analyst Brian Solis a few weeks after the release of his latest book.
Salesforce says it has the world’s only unified social marketing suite. Adobe says its marketing cloud is a single service that includes everything digital marketers need to get ahead.
Shift begs to differ.
“We’re kinda matching Zendesk and Evernote in user growth curve,” Holmes said. “Our progressive cycle to each additional million is getting shorter and shorter, which is a good thing.”
It’s no April Fools joke: Twitter is getting seriously serious about monetization. Just the latest indicator is a refreshed and updated help site the social network launched today for business users.
Facebook just released its new news feed and marketers should be happy: Facebook is providing a rich canvas on which to display their wares. But it’ll be best for social marketing experts.
Guest Post Folks, Twitter marketing just got serious.
We’ve known for some time that Facebook has over a billion users. Now the company has announced that it has over 15 million brands, too.
How is your company doing in social? Are you engaging customers, fans, and potential customers? And are you doing it better than your competitors?
Pinterest just raised $200 million at a $2.5 billion valuation. But if the company seriously starts to monetize what marketers like Sephora are finding in the social shopping platform, two and a half billion dollars is far too cheap.
What kinds of posts do well with your Facebook audience? What topics are most viral for your customers? And how can you find clones of your best fans?
“There are new channels popping up every week, and consumers are spending time with brands in new places … engaging with brands like the Miami Dolphins across eight to 10 channels, which makes them look like eight to 10 people.”
“The core reason for the deal is that we have a killer Facebook advertising solution, and they have a killer Facebook analytics solution,” Unified VP of corporate communications Dave Donohue said.
Offerpop is taking a page from Dropbox. Or Salesforce.com. Or, if you want to go old-school, the personal computer itself.
Facebook announced its new graph search today. And everything in local marketing is going to change, again.
On December 21 last year, Facebook quietly added the ability to segment fans by region. Which means that social media monitoring companies are now finding all kinds of juicy oddities in fan counts of major brands.
Guest Post If you’ve ever thought about paying for inauthentic endorsements like this, you better pump the breaks because third party review sites are now making it as obvious as Snooki’s spray tan that you’ve invested in fake reviews.
I guess we’re just not as advanced as we think we are. Or, the more things change, the more they stay the same.
The Associated Press is running a sponsored tweets campaign. But the news company is not paying Twitter any money, and the sponsored tweets are not the kind of sponsored tweets that we’re used to.