Call it the unicorn problem: beautiful, alluring, magical, and totally non-existent. Social commerce, according to the latest Monetate e-commerce report, is almost as elusive.
Facebook fans are the holy grail of small business, according to a recent study by Staples.
You can't access Facebook in China. Twitter is unheard of. And Google … well, Google has left China, and China isn't exactly writing a Taylor Swift ex-boyfriend song about the world's largest search engine.
Like so many other social media products available to businesses and brands, SocialFlow wants to help those high-dollar customers manage their online presences.
VentureBeat caught up with blogger and social media analyst Brian Solis a few weeks after the release of his latest book.
Salesforce says it has the world's only unified social marketing suite. Adobe says its marketing cloud is a single service that includes everything digital marketers need to get ahead.
Shift begs to differ.
"We're kinda matching Zendesk and Evernote in user growth curve," Holmes said. "Our progressive cycle to each additional million is getting shorter and shorter, which is a good thing."
It's no April Fools joke: Twitter is getting seriously serious about monetization. Just the latest indicator is a refreshed and updated help site the social network launched today for business users.
Facebook just released its new news feed and marketers should be happy: Facebook is providing a rich canvas on which to display their wares. But it'll be best for social marketing experts.
Guest Post Folks, Twitter marketing just got serious.
We've known for some time that Facebook has over a billion users. Now the company has announced that it has over 15 million brands, too.
How is your company doing in social? Are you engaging customers, fans, and potential customers? And are you doing it better than your competitors?
Pinterest just raised $200 million at a $2.5 billion valuation. But if the company seriously starts to monetize what marketers like Sephora are finding in the social shopping platform, two and a half billion dollars is far too cheap.
What kinds of posts do well with your Facebook audience? What topics are most viral for your customers? And how can you find clones of your best fans?
"There are new channels popping up every week, and consumers are spending time with brands in new places ... engaging with brands like the Miami Dolphins across eight to 10 channels, which makes them look like eight to 10 people."
"The core reason for the deal is that we have a killer Facebook advertising solution, and they have a killer Facebook analytics solution," Unified VP of corporate communications Dave Donohue said.
Offerpop is taking a page from Dropbox. Or Salesforce.com. Or, if you want to go old-school, the personal computer itself.
Facebook announced its new graph search today. And everything in local marketing is going to change, again.
On December 21 last year, Facebook quietly added the ability to segment fans by region. Which means that social media monitoring companies are now finding all kinds of juicy oddities in fan counts of major brands.
Guest Post If you’ve ever thought about paying for inauthentic endorsements like this, you better pump the breaks because third party review sites are now making it as obvious as Snooki’s spray tan that you’ve invested in fake reviews.