HootSuite announced this morning that is has partnered with Brandwatch, one of the leading social media monitoring and analytics platforms, to bring Brandwatch’s extensive “social business intelligence capabilities” to its users.
The Glendale Unified School District hired Geo Listening to track the social media activity of 13,000 students and flag potentially dangerous situations.
You can’t access Facebook in China. Twitter is unheard of. And Google … well, Google has left China, and China isn’t exactly writing a Taylor Swift ex-boyfriend song about the world’s largest search engine.
Guest Post You can’t just stare at the social stream and use your gut to know if it’s working or not.
For traditional businesses, social media is like a virus: it’s furious, fast-growing, and impossible to ignore.
With new investment in the bank, Bottlenose is angling for dominance in the social media monitoring and analytics space.
Customer relationship management giant Salesforce announced today that it has acquired social media monitoring company Radian6 for $326 million.
While big brands and agencies have the luxury of resources and money, local businesses don’t. What they need is a social-media dashboard — an all-in-one, Web-based monitoring tool for Facebook, Twitter, and other social sites where customers hang out — that can optimize their online presence, engage with users and manage social campaigns. But that tool needs to meet three criteria: cheap, easy to use and automated. With that in mind, here’s a list of the top four that I find particularly well-suited for business use.
Engage121, a company that has developed a social media monitoring and engagement tool, is attempting to differentiate itself from all the competing social media monitoring companies by launching a service specially designed for national brands with local franchises.