What social analytics isn’t telling you this holiday season

According to social media analytics, when it comes to kids, toys that imitate gadgets used by adults will be hotter than ever. Unfortunately, there’s a huge problem with these predictions.


Why small business owners are ignoring your social media ads

80% of B2B marketers are posting the same small business tips and tricks on social channels, but only 25% of small business owners want this type of content. What most do want are deals.


It’s time for social to grow up

When DiGiorno Pizza used the #WhyIStayed hashtag to sell pizzas, it inadvertently leveraged a serious conversation on domestic violence for financial gain. It was a mistake that was uniquely social, as was the immediate furor the brand faced globally.