Like millions of fellow Facebook users, you updated your profile picture to support marriage equality. Do social media campaigns like these make a difference?
Crunching the numbers on tens of millions of social data points, hundreds of thousands of Facebook pages, and 8,500 of the world's top brands on Facebook has taught Optimal Social a few things about virality.
"Seventy-one percent of consumers say they post hashtags from their mobile devices," RadiumOne VP Kamal Kaur told me yesterday. "I've even caught myself hashtagging in my emails."
In fact, gamification boosts commenting 13 percent, social sharing to Facebook, Twitter, and networks 22 percent, and content discovery by a massive 68 percent.
Especially for younger folks, what we talk about on Twitter relates directly to what we watch on TV -- but is that correlation or causation?
These best practices cover Facebook Pages as well as Instagram and Facebook advertising products.
Being active on Facebook, it appears, actually can get you that new job.
Guest Post Our findings show the disconnect between social media strategies and business value is forcing many executives to rethink their overall approach, and the infrastructure they built to support it.
This is huge, because brands like Sephora say their Pinterest followers spend 15 times more than their Facebook fans.
Facebook just released its new news feed and marketers should be happy: Facebook is providing a rich canvas on which to display their wares. But it'll be best for social marketing experts.
Path has always taken a different ... trail. So it's no surprise that the private social network is laying down new tracks in an attempt to make digital communication more human.
Guest Post Folks, Twitter marketing just got serious.
We've known for some time that Facebook has over a billion users. Now the company has announced that it has over 15 million brands, too.
How is your company doing in social? Are you engaging customers, fans, and potential customers? And are you doing it better than your competitors?
Either there are very different people on Twitter than the average Jane Q. Everywoman, or we tend to say very different things in public than we do in private.
Pinterest just raised $200 million at a $2.5 billion valuation. But if the company seriously starts to monetize what marketers like Sephora are finding in the social shopping platform, two and a half billion dollars is far too cheap.
The photo-sharing service has gained 10 million users in the past month alone. Here's what Instagram founder Kevin Systrom has to say about it.
Oh, you thought your trip photos from Cancun were great for Facebook? Sorry, next to astronaut Chris Hadfield, you've got nothing.
A picture might indeed be worth a thousand words as visual social networks Pinterest and Instagram continue to grow. But how do analytics change when photos say more than text?
A copycat hack hoax in the wake of actual hacks to Burger King and Jeep? Super classy, guys. Keep up the hilarious work.
