What kinds of posts do well with your Facebook audience? What topics are most viral for your customers? And how can you find clones of your best fans?
Guest Post According to a joint study published today by NetBase and J.D. Power and Associates, a double standard may exist in social media customer service where consumers say that listening is intrusive -- except when it’s not.
According to Pinfluencer, the average campaign on its platform boosts brand website page visits per pin by 400 percent, doubles the pageviews per pin, and boosts revenue per pin by 50 percent, from $0.14 to $0.21.
"I wouldn't have filed the case if we didn't feel very confident in our position," Melsheimer told me this morning as he was stepping off an airplane in Dallas. "This was a case that I liked, our firm liked, and I think we have a reasonable chance of winning."
The update also includes overall bug fixes and a new way to view links from within the service.
The race to own online comments continues.
Editor's Pick Half a year ago, serial entrepreneur had a crazy idea: build a social network that people actually paid for. Now with App.net three times bigger than his goal, he looks back -- and ahead -- at what the service is, and will become.
"There are new channels popping up every week, and consumers are spending time with brands in new places ... engaging with brands like the Miami Dolphins across eight to 10 channels, which makes them look like eight to 10 people."
Twitter destroyed Facebook and Google+ during the Super Bowl in social media mentions.
Guest Post Social networks come and go. So what do you do with your data when the sun sets on one social graph and rises on another?
Facebook causes Americans more stress than any other social network. But it's also the network with the most positive effect on our moods.
The most trusted companies in America include HP, Amazon, IBM, eBay, and Microsoft. But Apple and Google, the two companies at the forefront of the mobile revolution, didn't make the cut.
"The core reason for the deal is that we have a killer Facebook advertising solution, and they have a killer Facebook analytics solution," Unified VP of corporate communications Dave Donohue said.
Today, Pope Benedict XVI asked Catholics to spread the word on Twitter and other social networking sites like Instagram and Tumblr to convert atheists to the faith, 140 characters at a time.
Editor's Pick "When I first saw a thinspiration blog, all I wanted to do was get it shut down. Then I saw how much my friends were getting from it. This wasn’t my battle; it was theirs."
Launching today, a new technology from a startup called PromoJam lets marketers create promotions in a matter of minutes and share them on social media sites like Facebook and Twitter -- no HTML expertise required.
Offerpop is taking a page from Dropbox. Or Salesforce.com. Or, if you want to go old-school, the personal computer itself.
And here I thought Google was supposed to be the geeky company.
Facebook's new Graph Search is the first service that has the potential to eat Google's lunch.
Facebook announced its new graph search today. And everything in local marketing is going to change, again.
