Guest Post According to a joint study published today by NetBase and J.D. Power and Associates, a double standard may exist in social media customer service where consumers say that listening is intrusive — except when it’s not.
According to Pinfluencer, the average campaign on its platform boosts brand website page visits per pin by 400 percent, doubles the pageviews per pin, and boosts revenue per pin by 50 percent, from $0.14 to $0.21.
“I wouldn’t have filed the case if we didn’t feel very confident in our position,” Melsheimer told me this morning as he was stepping off an airplane in Dallas. “This was a case that I liked, our firm liked, and I think we have a reasonable chance of winning.”
The update also includes overall bug fixes and a new way to view links from within the service.
The race to own online comments continues.
Editor’s Pick Half a year ago, serial entrepreneur had a crazy idea: build a social network that people actually paid for. Now with App.net three times bigger than his goal, he looks back — and ahead — at what the service is, and will become.
“There are new channels popping up every week, and consumers are spending time with brands in new places … engaging with brands like the Miami Dolphins across eight to 10 channels, which makes them look like eight to 10 people.”
Twitter destroyed Facebook and Google+ during the Super Bowl in social media mentions.
Guest Post Social networks come and go. So what do you do with your data when the sun sets on one social graph and rises on another?
Facebook causes Americans more stress than any other social network. But it’s also the network with the most positive effect on our moods.
The most trusted companies in America include HP, Amazon, IBM, eBay, and Microsoft. But Apple and Google, the two companies at the forefront of the mobile revolution, didn’t make the cut.
“The core reason for the deal is that we have a killer Facebook advertising solution, and they have a killer Facebook analytics solution,” Unified VP of corporate communications Dave Donohue said.
Today, Pope Benedict XVI asked Catholics to spread the word on Twitter and other social networking sites like Instagram and Tumblr to convert atheists to the faith, 140 characters at a time.
Editor’s Pick “When I first saw a thinspiration blog, all I wanted to do was get it shut down. Then I saw how much my friends were getting from it. This wasn’t my battle; it was theirs.”
Launching today, a new technology from a startup called PromoJam lets marketers create promotions in a matter of minutes and share them on social media sites like Facebook and Twitter — no HTML expertise required.
Offerpop is taking a page from Dropbox. Or Salesforce.com. Or, if you want to go old-school, the personal computer itself.
And here I thought Google was supposed to be the geeky company.
Facebook’s new Graph Search is the first service that has the potential to eat Google’s lunch.
Facebook announced its new graph search today. And everything in local marketing is going to change, again.
What it’s really going to do is open up the vast hoard of Facebook data and eat the lunch of a thousand large and small companies that make money by aggregating and rating what people do and where they go.
Editor’s Pick Can Big Data play a role in alleviating poverty? Here’s what the experts had to say.
If this is success, I’m not sure what failure looks like.
On December 21 last year, Facebook quietly added the ability to segment fans by region. Which means that social media monitoring companies are now finding all kinds of juicy oddities in fan counts of major brands.
Guest Post If you’ve ever thought about paying for inauthentic endorsements like this, you better pump the breaks because third party review sites are now making it as obvious as Snooki’s spray tan that you’ve invested in fake reviews.
I guess we’re just not as advanced as we think we are. Or, the more things change, the more they stay the same.
The Associated Press is running a sponsored tweets campaign. But the news company is not paying Twitter any money, and the sponsored tweets are not the kind of sponsored tweets that we’re used to.
Guest Post It’s important to understand how EdgeRank works before passing judgment or sparking fruitless debates.
After studying the secondary markets, one analyst firm says Twitter is now worth as much as $11 billion or more. It also suspects the company may soon test the IPO waters, if the markets improve.
In Michigan, getting a hold of current and potential employees’ social media account information, just got a lot more difficult.
Editor’s Pick Instagram v. Twitter! Yahoo v. Google! Can’t we all just get along? No. No, we cannot. Besides, it’s more amusing this way.
Perhaps it was the most re-tweeted tweet in history. Or the photo with the most Facebook likes ever. Most likely, it’s a history of consistently engaging via social media.
Shanghai-based socia media agency Mailman Group sets up at [sesame] seed stage startup fund.
In 2012, the promise of the social election finally came to fruition. From gaffes and memes to true triumphs, here are Washington’s top 10 tech moments.
48 percent of the most popular pins on Pinterest lead to expired pages on top retailers brands, according to a new study by Curalate, the social curation company.
Wonder what your first tweet was? Now, you can finally find out.
Facebook CEO Mark Zuckerberg has made his largest charitable donation to date.
Big Klout score? Now there might be a way to get a TV, iPhone, or other tangible reward for your influence.
Guest Post While it may seem like a great idea, focusing all your attention to build a presence on a single social network could actually be a huge risk.
The founder of Buzzfeed found success by ignoring Google search results and focusing obsessively on getting people to share content.