social media icons

Six keys to tweeting and sharing during a crisis

This week’s tragic events of the Boston Marathon explosions have given me a lot of think about. While I’m still deeply saddened, I couldn’t help but notice the viral impact of social media during times like these. While it’s awesome we can get news almost instantaneously, there’s also much at stake if we’re not careful with what we say and how we respond during these times or any other time.

Report: 6 ways social media can drive business impact

Our findings show the disconnect between social media strategies and business value is forcing many executives to rethink their overall approach, and the infrastructure they built to support it.