AdMob Q&A: “As eyeballs shift to mobile, advertising dollars follow”
Mobile ad network AdMob expects to serve its 100 billionth ad today, which averages out to 14 of ‘em for every one of us on the planet. Mobile phones now outnumber PCs worldwide by 4 billion to 1.5 billion, according to the United Nations.
The mobile ad market lets almost anyone buy a couple of ads, and almost anyone serve them on their website. But the money, insiders agree, is at the premium end of the… Continue Reading
Appssavvy makes it easier for advertisers to navigate the demographics of social networks
Appssavvy, a sales company that helps advertisers cull through the thousands of social network applications hitting the web to find the right match, is close to releasing a dashboard tool to make the process that much easier. The New York-based company, which we’ve covered before, sees itself as a bridge between app developers in Silicon Valley and advertising agencies on Madison Avenue.
And so far it seems to be doing pretty well. After only seven months’ in… Continue Reading