Editor's Pick In its run-up to IPO, Twitter has built ad tools for geotargeting and retargeting as well as ad products for the music industry and the TV industry. It’s built an Ads API for partners, and even bought an ad exchange to broaden access to its massive 500 million tweets per day inventory.
Twitter gets all the glory, but movie and TV marketers should be aware that Facebook actually has a much larger share of the second-screen conversation than the soon-to-IPO social network of the now.
And, the buzz lasts much longer.
ShareThis offers publishers a range of widgets and tools to facilitate social sharing. This fourth round of funding comes just six months after the company raised $23 million in March.
St. Louis-based Muzio offers a sleek new way to share photos, videos, audio, and text in easy-to-share albums.
In fact, gamification boosts commenting 13 percent, social sharing to Facebook, Twitter, and networks 22 percent, and content discovery by a massive 68 percent.
For a service as popular as Netflix, the lack of social features in the U.S. has been a glaring problem over the last few years. But today, the company is taking the first steps towards fixing that.
Digital news magazine app Pulse has always been good at making sense of the many news sources available online, but now it wants to cull the insanity of your social circle to find only the most popular articles and links.
Everyone knows Pinterest is huge and growing and driving huge amounts of traffic … and all online retailers want a piece of it. Indigo, the largest Canadian online bookseller, was no different.
Twitter CEO Ev Williams posted a blog entry Thursday with an update on the microblogging service’s usage, which continues to grow sharply. More interesting than the numbers, though, was the message written between the lines: Twitter now has 145 million monthly users, and for the marketers who want to reach them, Twitter is the only way to go.
This morning at a press conference in San Francisco, Apple CEO Steve Jobs announced Ping, a social network for music that will be bundled into the next version of iTunes, its music software.
After Twitter spent its formative years just trying to stay operational, the San Francisco-based microblogging service seems to be entering a new creative period. Twitter wants you to make more friends — but the fast-growing startup also seems to be finding smarter ways to cultivate allies.
Blippy, a social networking site that lets users share information about what they’re buying, has raised $11.2 million in new funding. The Palo Alto, Calif. company now has a post-money valuation of $46.2 million — pretty good for a service that only opened to the public in January.
For Web publishers, “share and share alike” is a nightmare, not a dream. Picking which social sharing services to show a user, from networks like Facebook and MySpace to discussion sites like Reddit and Digg to bookmarking services like Yahoo’s Delicious, is a maddening challenge.