Why check in to TV shows? Miso’s new answer: For the deals

Whenever I talk about apps that allow users to share what they’re watching with friends by “checking in” to a TV show, the first question anyone asks me is, ‘Why the heck would I want to do that?” Social TV startup Miso has been exploring different answers to that question, such as special content, and it unveiled a new one today — a promotional deal with home shopping company QVC.