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Posts Tagged ‘Sony’

[updated]
Here’s an updated view of the Microsoft press conference. Summary: Microsoft made progress tearing down the old Sony hegemony, but it’s not chipping away much at Nintendo’s newfound dominance.

The Final Fantasy series (except for 11) was a Sony exclusive for many years. Now Microsoft has knocked that out, to some degree, by winning over Square Enix to make Final Fantasy XIII for the Xbox 360, at least in Europe and the U.S. That’s just as important as eliminating Sony’s exclusive lock on Grand Theft Auto IV. Microsoft also got an exclusive for Rock Band 2 for the Xbox 360.

And it cooked up a deal to hurt Apple, as fellow VentureBeat writer MG Siegler has noted, by getting Netflix to make its movies and user queues available on Xbox Live as downloadable movies. But the Microsoft games that are focused on Nintendo’s broader market audience — for casual gamers — aren’t going to hurt Nintendo all that much. One title, Lips, has a motion-sensitive microphone. But there is no motion-sensitive controller for the Xbox 360, as was rumored. And there were no Halo games announced (a disappointment).

Here’s the live version of the post:

We’re live inside the LA Convention Center where Microsoft has bathed a big ballroom in acid green Xbox lighting. The press is piling in. They’re running a “street talk” video on gamers and how they talk and what they like. Do we all know what “pwned” means? (owned, getting beat or beating someone).

Don Mattrick, head of the Xbox business at Microsoft (and pictured above), took the stage briefly to mention Microsoft’s big titles and introduce a video clip of them. Well, Microsoft knows its audience, as it has now gone into a demo of the hardcore and bloody “Fallout 3” action-role-playing-game/shooter from Bethesda Softworks. We’re just a couple of minutes into it and the body parts are flying, thanks to weapons like the “fat man gun,” which lobs a big bomb at enemies in slow motion. The first live demo of the game will have exclusive downloadable content for the Xbox 360. The flying body parts are non-exclusive.

Next up: online quad gamer play in “Resident Evil 5″ from Capcom. This game is set in Africa and for the first time you can team up with others in online play as you slay hundreds of zombie-like monsters. But too bad. This game slipped until March 13, 2009.

And then comes the eloquent Peter Molyneux of Microsoft’s Lionhead Studios, who says that “Fable 2″ is now finished. Fable 2 will be out in October. It’s a role-playing game and a sequel to an Xbox hit that sold millions. A new feature that Molyneux described is the ability to meet others in online play and invite them into your game party easily, inside the game, with no Xbox Live matchmaking screens.

Cliff “CliffyB” Blezinski of Epic Games is showing off “Gears of War 2,” where you can pick up a dead Locust body and use it as a human shield. But watch out for the flamethrowers. There is a new “five-player” cooperative mode. It will be available Nov. 7. They got some “whoops” out of the audience on that one.

Mattrick says that Xbox Live now has 12 million members, up from 6 million a year ago. And since 2005, it has generated more than $1 billion in revenues. There are 10,000 movies and TV shows on Xbox Live now. NBC is joining today, adding its TV shows such as “Heroes” to the Xbox Live marketplace for downloading. Universal is also adding its movies, as are Constantin Film and MGM.

John Schappert, corporate vice president at Microsoft and head of Xbox Live, software, and services, has taken the stage to talk about “innovation in social services.” Um, the gamer kind, that is. Schappert has confirmed the rumor that Microsoft will now have avatar characters for Xbox Live gamers. These “Mii-like” avatars are customizable with hairdos, clothes, etc.

There have been more than one million downloads of free game development tools. Microsoft is preparing to launch Xbox Live user-generated community games in the fall. And Schappert says that Netflix movies and queue lists will now be available on Xbox Live, doubling the number of movies available. You can now share your movie queue with your friends.

Shane Kim, the business development chief at Xbox, says that 1,000 new titles will launch by the end of 2008 for the Xbox 360. One new offering is the downloadable content for “Grand Theft Auto IV.” But Kim says there are titles for broader audiences too, like “You’re in the Movies.” In that title, you can get yourself into your own campy movies, using an Xbox Live webcam to record live video.

On average, 3.5 million songs are downloaded every month. One of the reasons is Guitar Hero. There’s a new version of that game coming from Red Octane, “Guitar Hero World Tour.” The Lips karaoke/sing-along title rumor turned out to be true, as a singer is ably demonstrating on stage now.

imeem.jpgSony BMG has become the latest music label to offer its entire music and video catalog for free streaming on imeem, a Web site focused on letting users share music playlists.

Warner Music Group did the same in July (our coverage). The deal is significant because it represents one more fissure in the once united stance among music labels to stick with a paid model and digital rights management. Increasingly, music is being streamed for free, supported by ads.

Of the four market leaders in the music space, imeem now has sharing arrangements with two. EMI and Universal Music Group have yet to cut deals with imeem. “We’ll have to demonstrate that we can provide a serious revenue stream,” CEO Dalton Caldwell told us.

Unlike Napster, which has a subscription model, imeem is supported entirely by advertising. Other advertising-based models like last.fm and Pandora are more similar to radio than imeem, playing random songs based on user’s preferences; imeem allows you to build your own playlist.

Sony will get a piece of imeem’s ad revenue, just as Warner does, and the deal will further be supported by collaborations on social networking and marketing projects.

This is a remarkable turnaround for San Francisco’s imeem, who just a few months ago was getting sued by the labels for streaming their music.

tocfull.gifEver wondered what happened to the promise of the ebook?

In the ‘90s, when the Internet took hold in a big way, publishers half-heartedly looked to ebooks — electronic versions books as a way to boost sales.

The efforts generally failed, due to poor reading devices, customer reluctance to pay full retail prices for digital versions, and overly cumbersome DRM and competing document standards that restricted ebook portability from one reading device to another.

Even today, while annual ebook revenues are growing, at $54 million they account for only a miniscule two-tenths of one percent of overall publisher revenues according to estimates from the American Association of Publishers.

Some of the barriers to ebook adoption are slowly falling by the wayside, but improvements are still necessary for ebooks to go primetime. theiliad.pngNew ebook reading devices such as the Sony Reader or the ILiad (at left) from iRex Technologies are beginning to visually approximate the paper based reading experience, though they still fail to match the readability of paper.

Onerous copyright issues continues to hamper ebook growth. While there are signs that the music industry is beginning to relax their stance on strict digital rights management (DRM), the publishing industry has been slower.

Such questions were at the heart of the three-day O’Reilly Tools of Change conference in San Jose earlier this week — where 450 book publishing industry executives and technologists showed up.

The first news out of the conference came from O’Reilly Media itself, which announced it allows customers of over 700 titles of their computer reference books to buy individual chapters online for $3.99 each — reflecting a new strategy of atomization that is taking hold in the industry. O’Reilly is one of the first major publishers to offer book content free of DRM.

Whether or not digital books become the savior or the bane of the traditional publishing industry, one thing is for certain: The traditional book publishing industry has suffered from moribund sales over the last few years as it was forced to compete for consumers’ shortening attention spans amid a proliferation of new, alternative information and entertainment sources such as 500+ cable channels, user-generated Internet content (photos, videos, blogs) and video games.

The American Association of Publishers says the $24 billion book publishing industry said sales dropped last year.

As the overall market for computer books has stagnated, O’Reilly has seen sales of its own computer titles moderate as well. The changing market conditions prompted O’Reilly to begin experimenting with digital publishing in 2001.

Mark Coker is a contributing writer for VentureBeat. He’s founder of Dovetail Public Relations, a Silicon Valley technology marketing firm. He has no clients among the companies mentioned in the story, nor among their competitors. More on Mark at http://www.linkedin.com/in/markcoker

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