Snail Bob

How funny antics drive game loyalty

For Snail Bob, the driving factor behind getting new players and earning their loyalty has nothing to do with fancy analytics or shady free-to-play monetization strategies. No, it’s humor.

Why tween girls aren’t playing your games

Just the mention of the word “tween” conjures up images of Bratz-toting, Twilight-reading, Justin Bieber-loving fans. But when you strip away the generalizations, a surprising reality emerges: this demographic controls nearly $50 billion in spending power — and they’re powerful brand advocates (just look at what they’ve done for stars like Miley Cyrus and Katy Perry).