launching-tech-event

Five lessons team Zula learned from launching a tech event as a young startup

Startups have a multitude of marketing channels available to them. Websites, landing pages, email messages, social media, and more are used daily to create demand, generate leads and position the business as a contender in their field.
So what happens if you take all those and add one more marketing channel by launching your own tech conference?

10 commandments

Towards a VC code of conduct

The venture business is a complex one – and the relationships between VCs and entrepreneurs are sometimes fraught with tension.

mouse trap

The unprofitable SaaS business model trap

Marketo filed for IPO with impressive 80 percent year-over-year growth in 2012, with almost $60m in revenue.
Except, they lost $35m. WTF?