“If I ever feel I’m dropping down from an excitement level, I go in a store … it’s like a Prozak,” Cook said. “It’s a feeling like no other.”
If you were one of the 12 construction workers building Apple’s new “prototype” store in Palo Alto, Calif., you were working hard as the sun came up — perhaps in order to hit an October deadline.
Editor’s Pick Apple is building a new store in the heart of Silicon Valley with an extremely high-bandwidth connection to one of the Internet’s major hubs.
There is a strange duality in the world of brick and mortar tech stores today. In the last four years CompUSA, Borders, and Circuit City all went out of business. Many expect Best Buy to follow in the near future. At the same time, Apple has opened over 300 retail outlets worldwide. And recent reports indicate that Microsoft, Amazon, and Google plan to follow Apple’s lead.
Microsoft executives are battling internally whether it should open more retail stores, Business Insider reported today.