Advanced robotics technology inevitably winds up in the boardroom as a marketing tool

5 mistakes companies make when automating their marketing

According to Raab Associates, Inc. the marketing automation space is due to grow by 60% this year and reach overall revenues of $1.2 billion. The continued rise in revenue is indicative of the increased sophistication of the B2B market and the need for marketers to be more strategic in driving demand for their organizations.

Report: 6 ways social media can drive business impact

Our findings show the disconnect between social media strategies and business value is forcing many executives to rethink their overall approach, and the infrastructure they built to support it.

facebook-mobile-phone-poptop

Mobilizing the masses: How Facebook can transform its mobile risk into success

Among the many compelling sections of Facebook’s landmark S-1 filing last week—which included Zuck’s “The Hacker Way” founder’s letter, its $1 billion in profits last year and of course, the money spent on private jets—one area really stood out among the numbers and hyperbole. The risk, and of course on the flip side, massive opportunity, that mobile represents to the future of Facebook.

Google+ project

Google+ could make Twitter the next Myspace

There are numerous comparisons between Google’s new Google+ social offering and Facebook, but most of them miss the mark. Google knows the social train has left the station and there is a very slim chance of catching up with Facebook’s 750 million active users. However, Twitter’s position as a broadcast platform for 21 million active publishers is a much more achievable goal for Google to reach.

Can a “Head of Social” help Google fend off Facebook?

When Google was fresh off its $27 billion initial public offering almost six years ago, Facebook was but a college social network fueled by hormones and the occasional lascivious profile photo. It had just around 200,000 members and $500,000 in angel funding.